Categories · 12 tools
Business & Marketing Calculators
Margin, markup, ROI, ROAS, CAC and break-even.
Profit Margin
Calculate the profit margin on a sale from the price and cost. See the profit in dollars, the margin as a percentage of the price, and the equivalent markup.
CalculateMarkup
Apply a markup to your cost to get the selling price, and see the profit margin it produces. Understand why a markup and a margin are not the same percentage.
CalculateROI
Calculate ROI (return on investment) as a percentage from the amount invested and the amount returned. See the profit and the return in one place.
CalculateROAS
Calculate ROAS (return on ad spend): how much revenue each dollar of advertising brought in. The core metric for judging paid campaigns.
CalculateCAC
Calculate CAC (customer acquisition cost) — what it costs to win each new customer — from your marketing and sales spend, and compare it against LTV.
CalculateLTV
Calculate customer lifetime value (LTV) from the average order value, purchase frequency, retention and margin. Pair it with CAC to see if growth is sustainable.
CalculateBreak-Even
Find how many units — and how much revenue — you need to cover all your costs and break even. Enter fixed costs, price and variable cost per unit.
CalculateSales Commission
Calculate a sales commission from the amount sold and the commission rate, plus any base pay. See the commission and the total the salesperson takes home.
CalculateContribution Margin
Calculate the contribution margin — what each sale leaves after variable costs to cover fixed costs and profit — in dollars and as a percentage.
CalculateSelling Price
Find the selling price that hits your target profit margin after fees, from your cost — using the margin divisor method, not a simple markup.
Calculate